When COVID hit a lot of people found themselves out of work and financially insecure. The St. Louis Area Foodbank saw this as a moment when the region needed them more than ever. They decided to quickly put together an ad campaign that asked for donations from those that could give and offer help to those that needed it. With limitations on shooting and a need for quick turn around the pieces were put together with stock footage as well as existing assets. The messaging was very effective and the entire campaign was a success.
My Role: Editor