About This Project
Goals:
Casey’s General Stores wanted to create this social campaign for their Casey’s Summer Of Freedom event. I was very excited to work with Fleishman Hillard to bring the campaign to life. The series featured two 30 second ads for traditional placement and twelve 15 second ads for social placement. The ads featured classic summer fun with baseball games and road trips as well as a collaboration with TikToc creator Gatlin Dudier for a promotional pizza giveaway at Table Rock Lake.
Challenges:
Color was particularly important on this project. We wanted to make sure to bring out the warm vibrant colors of summer while still making sure that all Casey’s signage complied with brand standards.
My Role : Editor, Colorist, Rescuer of less than ideal audio
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